Services by Vernal Media
specializes in the web/interactive space. From site planning, design & development
to management & strategy, we bring to the table all of the creative, technical
and industry expertise you need to launch a successful web presence and online
marketing strategy--from simple but highly effective brochure-style marketing
websites to full-blown interactive and data-driven experiences.
PLANNING & CONCEPTING
How can your business or organization
use the web to better achieve its marketing and/or communications goals? What
kind of website would best suit your needs? What is your budget for developing
a website and online marketing strategy? How long will it take to build a site
to your specifications? These are the kinds of questions that are sure to come
up during preliminary discussions about your project. Before just "diving
right in", Vernal Media makes sure we have a firm understanding of your unique
business needs and objectives, and that all parties involved are on the same page
with regard to project goals, milestones and approach. It's the way to "get
off on the right foot".
Your website is not just
a way of displaying information. It is not simply a piece of software designed
to facilitate an end-goal. Your website is your company's public face. It is the
image of your business as seen by the world. The look and feel of your website
should reflect the personality of your business and the products or services it
provides. Cool and casual? Funky and hip? Polished and professional? Sleek and
sophisticated? Colors, fonts, graphics, animation, audio/video and much more all
come together to define your company's "brand" on the web. This is where
Vernal Media shines. We have a knack for designing sites that tell visitors something
about your business or organization before they've even read a single word. That's
the power of good design. That's the power of Vernal Media.
phase, design mockups are produced along with preliminary plans for multimedia
enhancements and other creative material. Mockups and ideas are shared with the
client for review at the appropriate times. Once the final designs are approved,
the project proceeds to development.
is the process of turning those creative ideas and visions into a functional reality
on the web. This is where Vernal Media leverages its skills, experience, vendor
relationships and industry know-how in bringing together all the tools and methods
necessary to build your site and all of its features and components, as quickly
and efficiently as possible, while you sit back and wait. This is where we get
our hands dirty. Maybe we're just putting a few pages and links together for you,
or maybe we're juggling things like database programming, third-party e-commerce
integration, custom application development and other cool stuff. You don't need
to know what's going on behind the scenes (you probably wouldn't understand it
anyway). You just need to know that by the time you turn around and look again,
you'll see actual webpages to click through, real web-based applications to run,
real online data to interface with and other signs that your website has finally
come to life.
DEPLOYMENT & TESTING
A web site is not truly complete
until its truly ready to be seen and experienced by the masses. We don't simply
construct a web site for a client and walk away (unless you specifically instruct
us to hit the road). We're with you every step of the way to make sure your web
site is not only up and running, but running properly. Every new website we build
is subjected to rigorous compatibility, functionality and usability tests before
going live on the web. This ensures that the online experience you envision for
your customers (and potential customers) is the experience they're actually getting,
with no hidden surprises.
Additional Options & Features
& DATABASE-DRIVEN WEBSITES
Maybe you need more than just a pretty website.
Maybe you need a website that is truly user-driven and data-oriented. Maybe you
need things like personalized logins for your customers with personalized data
and features. Maybe you have a large inventory of items to sell, a large library
of documents to display, or a large collection of photos and multimedia that users
will want to sift through. Maybe you want your site to be searchable with keywords.
Maybe you want to store and process customer inquiries automatically. Whatever
it is you have in mind, Vernal Media can take your website to the next level -
the level of dynamic and data-driven - to offer the kind of high-powered, highly-functional
and highly-customizable online experience your business and your customers desire.
For clients who have lots of information and data that needs to
be updated on a regularmaybe even dailybasis. You don't have time
to go through your web vendor every time you need to make a small-but-important
change, like updating "Today's News" on your home page. You have an
important update to your website content that needs to be posted NOW. Vernal Media
can design some or all of your website so that content components may be updated
in real-time through easy-to-use administration modules. You never have to talk
to us (even though we like to hear from you) when you have a critical website
update to make. You can get it done on your own no waiting and worrying
about turnaround time from your vendor.
e-mail marketing can be a powerful tool for building and maintaining customer
relationships, and delivering targeted sales campaigns & messages when you
really need to. Whether it's a seasonal newsletter, a daily update, or a last-minute
promotion, e-mail "blasts" are a great way to stay in touch with the
people who matter most to the success of your business your customers.
Vernal Media offers a range of solutions, from custom e-mail newsletters crafted
on a case-by-case basis, to subscription management services and our customizable,
template-driven "e-mail blaster" software allowing clients to easily
compose and distribute their own e-mail blasts at will. We'll help you to understand
the benefits of e-mail marketing and learn which solution best fits your needs.
REPUTATION MANAGEMENT & STRATEGY
MySpace, Facebook, YouTube, Google,
Yahoo, Flickr, and so many more... you've heard of these online services and social
networking websites, but have you thought about how you can leverage their power
and popularity to extend your presence and brand on the internet? Or at least,
have you thought about protecting your reputation from negative publicity on the
web that you might not have even known about? Vernal Media can give you insight
into the inner workings of these services and their users, and how these services
are playing an ever-increasing role in the world of online marketing. We can help
you to craft a strategy for establishing, maintaining and protecting your business'
identity, image and reputation on these popular social websites, and ultimately,
how you can reach thousands of potential new customers by taking advantage of
the unique networking opportunities these services provide.
OPTIMIZATION & CONSULTING (SEO)
They are questions we hear all the time...
"How do I get my website to come up on the first page in Google?"..."When
someone searches for my business, how do I make sure they can see me in the search
engines?"..."When someone searches for restaurants, hotels, doctors,
lawyers, etc... in my neighborhood, my competitors' websites come up before mine...
how do I move up in the list?". The long answer to these questions: there
is no single, straightforward method for guaranteeing your placement in search
engines, but rather, a wide array of tactics and techniques that can be deployed
as part of your overall SEO strategy for building long-term results.
a strategy might include the technical manipulation of your site's coding and
construction, content/editorial strategies that involve the text copy and use
of keywords on your site, an emphasis on link-building and online PR, and for
clients with larger budgets, pay-per-click advertising. Different combinations
of these tools and techniques will work better for particular clients on a case-by-case
basis in helping to achieve better search rankings, and giving you the presence
you want in Google and other top search engines. The short answer: let Vernal
Media work with you to develop an SEO strategy that is custom-tailored to meet
your needs and goals. We'll handle all the legwork for you, while you sit back
and watch the results (literally).
WEB HOSTING & MAINTENANCE
Media offers high-performance, full-service managed web hosting for our clients.
We offer monthly and yearly hosting plans that include specially-tailored bandwidth
and storage space allotments along with all the technical functionality and services
needed to support client-specific website requirements. We also offer maintenance
plans & packages to keep your site updated on a regular basis (nobody likes
a website that hasn't been updated since last year.) For more information on our
hosting & maintenance services, visit www.vernalmedia.com or ask for our "Web
Hosting & Maintenance" information packet.
its not possible (or practical) to put a single fixed price tag on the cost and
value of a website, an online marketing plan, and other interactive services,
you can be assured you're getting a great value for your investment in the web/interactive
space when you choose Vernal Media.
The needs of each and every client
we serve are unique and distinct. We don't offer "off-the-shelf" solutions
and pre-defined website "packages" that tie your hands and limit your
options from the very beginning. And, unlike many other vendors, we don't charge
by the hour for initial project development. Hourly fees can leave you paying
much more than you expected simply because of delays and inefficiencies in workflow
and communication that you may not have control over. Rather, for most work, we
bill on a project basis, delivering a formal proposal with a fixed total project
cost estimate to the client before any work is begun. We'll specifically outline
what you're getting for your money, and we'll alert youin advanceto
any aspects of your project plan where costs may vary and where additional billable
hours might be incurred. No switches, no surprisesother than how surprised
you'll be at the great value you're getting from Vernal Media.
tailored to meet the needs of the client. We have worked on everything from simple
small business websites for upstart mom-and-pops, to full-scale interactive marketing
solutions for clients with diverse needs across multiple mediums and channels.
Whatever your needs, we can tailor a project plan to meet your needs. Our passion
is in bringing the highest level of quality and service and delivering the most
creative and cutting-edge solutions possible for any given price point.